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TV App Hub

TV App Hub 2012

The TV App Hub is a 2 day developer orientated focus of the IP&TV World Forum, and will assess the monetization opportunities presented by the convergence of television and apps.

This is building on the success of last year’s inaugural event and will use the strong reputation and partnerships the IP&TV World Forum has built in the European developer community over the past 12 months.

The event presents an opportunity for our commercial partners to position themselves as the thought leaders in the TV App explosion!

The TV App Hub has been developed this year by Laurence Coldicott. Over the past two years he has established relationships with the Anglo-European developer community, having previously managed one of Europe’s leading apps shows. He is a respected app expert, regularly attending developer meet ups organised by Londroid, TechHub and the London Java Developer Community.

Key Subjects Debated

Does TV provide another route to market for independent app developers?

Are the future of TV apps the dual screen?

How can developers overcome increased fragmentation?

What are the key developer tools needed to provide the best SDK?

What will be the impact of the onset of HTML5?

Confirmed Speakers confirmed include some of the major innovators in the European app space including:

Kevin McDonagh, Director, Novoda
Bruno Pereirra, CEO, TV App Agency
Anthony Rose, Founder & CTO, Zeebox
Thibaut Rouffineau, VP Developer Alliances, Wireless Industry Partnership
Bill Scott, Chief Operating and Commercial Officer, Easel TV
Elizabeth Varley, Founder, TechHub
Kenton Price, Co Founder, Little Fluffy Toys
Evan Krauss, EVP Advertising, Shazam
Andy Hood, Digital Creative Director, AKQA

Tuesday March 20th 2012

Chairperson:
Thibaut Rouffineau
VP Developer Relations
WIP

11:00 Introduction by Session Chair
Embracing the New Media Revolution

11:05 Google TV – The Next Stage for Android

• Understanding the importance of Google TV as a platform for Android Developers
• Assessing the gaming opportunities that exist in a multi-screen environment
• Evangelising the unique way Google TV can monetize developers apps
• Taking advantage of the appification of TV by building games

Ossama Alami, Manager Global Developer Relations, Google TV
Christian Kurzke, Developer Advocate, Google TV

12:45 Google TV – Using the Platform to Develop a Multiplatform Application
Kevin McDonagh, Founder, Londroid, Co Founder, Novoda

13:05 Networking Lunch and Breakout Sessions

14:05 Creating Accessibility  in the multiplatform app space
Steve Tyler, Head of Innovation, RNIB

14:40 Opera Case Study
Frode Hernes, VP of Products- TV and Connected Devices, Opera

15:10 Networking Break and Developer Outbreak Sessions
Show Me The Monetization – Case Studies of Commercial Success

15:40 Taking Tivo to the next level through successful implementation of dual screen applications
Rob Walk, Chief Markting Officer, EaselTV

16:10 Absolute Radio case Study: Using a TV app for consumer engagement

• Working with a major brand to develop a TV app
• Utilizing consumer trends in the development of the application
• Simplifying the user experience
• Creating a ‘laid back’ apps environment for the consumer

Bruno Pereira, Founder, TV App Agency and Clive Dickens, COO, Absolute Radio

16:40 Pelmorex Media Inc. Case Study: iTV Mediaroom Weather App

• Leveraging a top media brand to develop an interactive, local and on-demand TV app
• Providing a highly visual user interface with a simple and efficient UI which is graphically/information rich

Naomi Lipowski, Director iTV, Pelmorex Media Inc.
Luc Perreault, VP Distribution, Pelmorex Media Inc.

17:00 Taking a TV app start up and making it global

• Embracing the power of the viewer check in
• Using new tools of social engagement
• Creating an SDK which allows a simplified consumer experience
• Achieving the long term app stickyness

Adam Cahan, CEO, IntoNow a Yahoo! Company

17:20 LG Appy Hour
Informal developer workshop, giving Pan-European developers a chance to engage, brainstorm and innovate about new ideas in the TV app revolution. This would be followed by a Beer and Pizza reception and informal relaxed networking.
Stacey Seltzer, Head of Smart TV, LG Electronics

18:20 Close of Day One

Wednesday 21st March 2012

Chairperson:
Richard Kastelein
CEO
Agora Media

11:00 Chairman’s Opening remarks

11:05 Deutsche Telekom developer workshop

• Understanding the key role applications play within DT’s TV proposition
• Understanding the opportunity DT places on TV applications in the future
• Working with DT to produce the next generation applications

Frank Lonczewski, Head of TV Product Management, Deutsche Telekom

13:00  Curzon On Demand Case Study
Tom Cape, CEO, Capablue
Leo Brend, Group Technology and Marketing Manager, Curzon Artificial Eye

13:30 Networking Lunch and Developer Outbreak sessions

14:30 Open IPTV Forum - The OIPF browser as the Open Standards platform for TV apps
Dr Nilo Mitra, President, Open IPTV Forum
Darren J Vogel, Marketing Director /  Committee Chairman, OIPF
Paul Szucs, Sony Corp and Board Member, OIPF
Chris Krauss, C.E Project Leader, Fraunhofer

15:30 Zoom at MEO's Interactive Strategy
Vera Pinto Pereira, TV Services Director, MEO

Appsolutely Fabulous: Pre Awards TV App Showcase

16:00 Case Study: Second Screen in Sports App, La Liga BBVA

• Bringing an app strategy full circle by embracing the companion screen
• Utilising the social networks that the key viewer demographic embrace
• Creating a transmedia strategy that can be successfully implemented on a global level
• Enhancing the social engagement television can bring through tv apps

Jose Maria San Maria Jose, Head of New Channels, BBVA
Andy Eardley, Director, TV App Agency

16:20 Du Case Study: Utilising Compression Technologies for Multi-Screen Live Streaming, OTT and VOD

• Making video content universally enjoyable by all viewers anywhere by optimising packaging for multiscreen services
• Using software based encoding for compression and network processing
• Looking at packaging and origination of CDNs
• Best practise cases for multi screen live streaming
• Responding to the evolving consumer needs through ad insertion

Avinash Mathur, Director TV Services Commercial, Du
Saleem Mobhani, Vice President Digital Marketing and Entertainment, Du

16:40 QTom MusicTV – made for Smart TV

• Using an app to make TV a more social experience
• Converging with other social media platforms
• Implementing a unique SDK model
• Taking apps beyond companion screen TV

Oliver Kloch, CEO, QTom

17:00 End of Day Two and Close of TV App Hub

* Awaiting Final Confirmation

To register to attend the TV App Hub, please visit www.iptv-forum.com/tv-app-hub-registration