Sanjay Gupta

Sanjay Gupta is the Chief Operating Office for Star India.

A post graduate from IIM Kolkata, he brings in more than 18 years of extensive experience across various aspects of marketing and sales. Prior to Star, Sanjay was the Chief Marketing Officer with Bharti Airtel where he was instrumental in driving marketing, sales and distribution for the $6 bn mobile business. Before Bharti, he played a key marketing role in Hindustan Unilever in various functions such as Oral care and Home care divisions. He has worked with strong brands such as Close-up, Pepsodent, Wheel, Vim and Domex at HUL.

At Star, Sanjay oversees the operations of the Star channels with the channel heads reporting to him.

Apart from ensuring content leadership across Star channels, Sanjay is committed to leading technological innovation within the Indian media industry. Star India has re-defined industry standards by investing in end to end connectivity between various producers and play out locations and moving to a completely digital file based delivery system for all its content across channels. In another landmark, Star was the first network to launch four of its leading entertainment channels in HD, with all content shot and edited in HD. He thrives on the constantly changing dynamics of the media business and is passionate about delivering Star’s content across every platform and device, so viewers can engage with the network anytime, anywhere.


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