Muirne Laffan

Múirne Laffan is Managing Director of RTÉ Digital, responsible for the delivery of on-demand content to RTÉ audiences. RTÉ Digital has responsibility for driving the digital strategy across the RTÉ organisation. Múirne leads a portfolio of brands which include rte.ie, RTÉ Aertel, RTÉ Player, RTÉ News Now and the RTÉ Guide and has brought a number of very successful new products to Irish and International audiences. Charged with new product development across web, mobile and emerging platforms, Múirne leads a cross-functional team engaged in developing products and services which offer audiences RTÉ content and applications through mobile, hybrid Set top boxes, iptv and connected TVs as well as exploring opportunities around advertising and subscription-based services. Prior to joining RTÉ in 2001, Múirne was Senior Vice President and Director of World-Wide Clients at Universal MCann, New York, and was awarded Media Innovator by Advertising Age Global magazine, amongst other achievements. Múirne is a graduate of the College of Marketing, Dublin Institute of Technology.

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