Mike is a strategist and author, specialising in innovation in media and marketing.
After an international career in the music industry, including 7 years in the US, Mike was an early entrant into new media 20 years ago.
He’s since advised many of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, FremantleMedia, Bacardi Global Brands, Warner Bros., BSkyB, BT, Sony Music, Ogilvy & Mather, Robbie Williams and Simon Cowell.
Mike is the co-author of the seminal work on online business strategy, Promiscuous Customers: Invisible Brands and he’s just published his second book, Otherwise Engaged: Branding in a Connected Culture.