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Alix Pryde

Alix is responsible for leading the very successful BBC Distribution team, setting the strategy and negotiating and managing contracts for broadcast distribution of the BBC's TV and radio services in the UK as well as advising the BBC Executive on future broadcast distribution developments. Alix is also responsible for representing the BBC on relevant external bodies and she is a board director of Freeview, Dmol and the Digital Television Group.

Alix has worked in broadcasting for over ten years and joined the BBC in 2002, initially in BBC Radio & Music Strategy. In 2003 she was promoted to Head of Strategy for BBC News and subsequently BBC Journalism, where she worked alongside Deputy Director-General Mark Byford leading the Creative Future Journalism project. In 2007 she became Chief Adviser to Caroline Thomson, BBC Chief Operating Officer.

Alix Pryde started her career as a physicist, completing a PhD in theoretical physics at the University of Cambridge. She then became a strategy consultant with McKinsey & Co and later became Head of Development for The Wireless Group plc, which operated circa 20 commercial radio stations, including national speech station talkSPORT.

Named Shell's "Media Woman of the Future" at the end of 2008, and selected as one of Management Today's "35 under 35" young businesswomen to watch, Alix took up her current position in March 2009.