20-22 March 2012
Olympia Exhibition Centre, London
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- Orange sees European TV subs rise 25% ... 2012-02-22T11:47
- Consumers "lack strong understanding" of cloud video benefits ... 2012-02-22T11:06
Media Leadership Summit
21st March 2012
Hosted by:
Future Connected Entertainment
Summit Chair:
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The Media Leadership Summit is a unique, private invitation-only gathering of senior-level executives is to discuss the key opportunities and challenges presented by the convergence of broadband and broadcast, including the delivery of multiscreen TV services. The event presents an exceptional opportunity for Executives to debate some of today’s most critical issues in today’s TV industry with their International peers.
Informa’s Leadership Summits are highly valued by participants for their uniquely frank and open discussion. The Summits are held to Chatham House rules, without the participation of press, so that participants feel at ease being open with their peers. Each Summit is hosted by one of the world’s leading service providers, with CxO s of Deutsche Telecom, BT and Telefonica having hosted recent events.
For the first Leadership Summit to focus on Media, we are proud to announce that Sky, one of the world’s most innovative entertainment brands, are leading with the Summit, with Director of Emerging Products, Emma Lloyd taking the Chair.
The Summit programme will address the delivery of the future Converged & Connected Entertainment Experience, both on & off platform, and the evolution of content business to take advantage of this convergence. Emma will be joined by a rosta of expert speakers drawn from Sky’s network and partners.
Programme
Hosted by Sky, chaired by Emma Lloyd
‘OTT delivery, multiplatform access and second screen experiences: what are the opportunities for broadcasters, content owners and device manufacturers in a connected world?’
Key themes to explore during day
- How do you monetize original content online?
- How do you create new revenue streams on second screens and how significant might these be?
- What’s the multiplatform opportunity for broadcasters, content owners & content creators?
- What’s the multiplatform opportunity for hardware and device manufacturers?
- Will multiplatform kill traditional TV spot advertising?
- Will OTT delivery chip away at the pay-TV market, or provide new opportunities for generating revenue and increasing engagement?
- How do you translate deeper engagement into increased revenue?
INTRO: Emma Lloyd
Rundown of the key themes to be explored during the day and a brief outline of Sky’s OTT & multiplatform strategy
PRESENTATION: Integrating social to revolutionise the TV experience
Ernesto Schmitt/ Anthony Rose, Zeebox - intergrating social into Sky+ and other apps; opportunities for other domestic & international broadcasters
PRESENTATION: Uncovering new advertising opportunities
Nick Milligan, MD, Sky Media – the mobile advertising opportunity; ongoing efforts to increase knowledge & insight about viewing across different devices thanks to direct customer relationships & an enhanced viewing panel
PANEL DISCUSSION: ‘What’s the multiplatform opportunity for content owners?’
Broadcaster, indies & Sky third party channel partners explore the potential of the multiplatform opportunity as a way of engaging with audiences more deeply, building and maintaining a fanbase, driving tune-in, encouraging audience interaction and creating new revenue streams. Panel members also have the option of introducing each session with a case study.
- Aidan Conway, Head of Digital Entertainment, BSkyB
- David Lynn, MD, MTV Networks UK & Ireland/ Philip O’Ferrall, VP, Digital Media, MTV Networks
- Yoel Flohr, Director of Product, ShineVu (Digital of Shine)
- Henry Normal, Co-founder, Baby Cow*
*Lots of multiplatform projects to talk about, e.g. Alan Patridge exclusive online episodes in association with Fosters & launching world’s first online only interactive sitcom.
CASE STUDY: ‘A view from a technology partner/ device manufacturer’
Peter Mercier, Content Acquisitions and Strategy Senior Director, Microsoft on working in partnership with content owners across Xbox, Windows Media Centre & mobile; integrating TV into games consoles and app strategy on mobile.
Attendance is Executive only, and only by invitation.
To enquire regarding invitations please contact
Stephen.scott@informa.com
